The app for Amore Pacific to experience luxury brands
Beauty Angel
Wing Mark
LOGO DESIGNS | MAY 2017
Embedded Files
To help customers easily adapt to the logo change, the app was redesigned with a blue color scheme from the existing Beauty Angel logo and a pink gradient color that matches the image of the beauty app to give off a feminine cosmetics vibe.
Timeline: May 2017
My Role : LogoDesign
Tools : Photoshop, Illustrator
Color Chip
The use of gradation colors is a combination of Amore Pacific's blue and pink colors that can bring out beauty images.
Feedback from the existing application logo reflects the opinion that the blue logo is not recognized as a beauty application.
Keywords
Keywords
Feminine Soft Moderation
Concept
Beauty angel's 'b' + angel' symbol 'wings'
Process
Select Arita Beak typeface,
the typeface of Amorepacific Company,
from Serif font
Choose a serif with a more feminine touch than a rigid image of a sans serif.
Choose the thickest and most powerful bold typeface of the Arita beak family.
Rotate the font 322.22 degrees
to form a diagonal wing
Change the length of the wing to better represent the frame of the b
Smooth rounding of the original hard-finished typeface
A simple representation of wing feathers
Changed to gradient color
Logo Design
App Icon Design
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