AVIGAIL KIM
Product DesignerAI BuilderVancouver, BC

Works

2015 — 2026 · Selected Work

Product Design and Brand & Visual Design.

Section01

Product Design

End-to-end product, UX, and interface design — from AI-native platforms to sports, beauty, and retail services.

Cakely — AI celebration platform Live
01Avigail Kim Studio · 2026

Cakely

An AI-native social gifting platform where payments become celebrations.

Product Design / UX / UI / AI Experience

Page’s — digital / web experience
02Avigail Kim Studio · 2026

Page’s

A digital marketing web experience, designed and built end to end.

Digital / Web Experience / UX / UI

TownCup — case study for a sports platform
03Townty Sports Inc. · 2020 — 2025

TownCup

A connected sports platform that makes amateur sports easier to discover and join.

Product Strategy / UX Research / Product Design / UI

  • —TownCup — Case Study
  • —UI Design Rationale — Home
  • —UI Design Rationale — Match Experience
Beauty Angel — digital experience for Amorepacific brands
04Amorepacific · 2016 — 2019

Beauty Angel

One customer experience unifying four Amorepacific luxury beauty brands.

Product / UX / Service Design

Mega Mart — retail UX for a Korean grocery chain
05Nongshim Mega Mart · 2015 — 2016

Mega Mart App

A retail app redesign that simplifies navigation for everyday shoppers.

UX / UI / Information Architecture

Section02

Brand & Visual Design

Brand identity, marks, art direction, and visual content for beauty, retail, sports, and independent brands.

Cakely brand — wordmark and product screens at an evening celebration
01Avigail Kim Studio · 2026

Cakely

A warm, editorial identity for a celebration platform.

Brand Identity / Visual System / Art Direction

TownCup brand — wordmark and “Play together.” tagline beside two app screens on an orange sports court
02Townty Sports Inc. · 2020 — 2025

TownCup

TownCup Brand Design — app icon, wordmark, and visual language.

Brand Identity / Visual Design / Logo

Beauty Angel in-store display — brand banner and app screens in an Amorepacific store
03Amorepacific · 2016 — 2019

Beauty Angel

Visual identity and art direction across Amorepacific beauty brands.

Brand Visual Design / Art Direction / Visual Identity

Content DesignBeauty Angel · Amorepacific · 2016 — 2019
04Brand Content Design
ContentAmorepacific2016 — 2019
View Project05Reservation Service Visual Content
ContentAmorepacific2016 — 2019
06Cosmetics Pre-Experience
ContentAmorepacific2016 — 2019
07Brand Frequency Event
ContentAmorepacific2016 — 2019
View Project
Independent AI builds & experiments → Archive

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that ships.

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