Product Designer
AI Builder
Creative Technologist
10+ years
designing digital experiences
across products, platforms
and brands.
I design
clarity from
complexity.
I work across product strategy, UX, interaction design, visual systems, and AI-assisted development — turning ideas into products that can actually ship.
What I Do
02 / PracticeTurning ambiguous ideas into clear product direction, priorities, and user value.
Creating clear flows, intuitive interactions, and digital experiences that feel natural.
Building scalable systems, components, and patterns that work across products.
Using modern AI tools to prototype, build, test, and validate real products faster.
Connecting brand identity and product experience into one coherent system.
Exploring new ways of building through AI, rapid prototyping, and emerging creative tools.
Experience
03 / 2015 — 2026
Building digital products, brands, and AI-powered experiences from concept to launch.
Current Ventures
Page S’ Creative Ltd.
2026 — Present · Product, Brand & Growth Designer
Designing digital experiences for businesses entering Korean and Asian markets.
Cakely
2025 — Present · Founder & Product Designer
Building an AI-powered social gifting platform for simpler, more joyful celebrations.
Led and contributed to end-to-end product design for a mobile sports platform, from early concepts and user research to final UI delivery for B2C users and internal stakeholders.
Conducted user research and usability testing to identify pain points, analyze user behavior, and inform iterative product improvements.
Designed user flows, wireframes, and high-fidelity interfaces in Figma, with a focus on usability, accessibility, and clarity.
Helped build and maintain a scalable design system while collaborating with product managers and engineers to balance user needs, business goals, and technical constraints.
Designed and reviewed digital experiences for four luxury beauty brands: Amorepacific, HERA, Sulwhasoo, and Primera.
Developed mobile app UX/UI and content experiences aligned with each brand’s identity, marketing strategy, and premium visual standards.
Collaborated with in-house PMs, trade marketing, retail teams, and external development partners across digital campaigns and brand touchpoints.
Translated brand and business requirements into clear, consistent user experiences across digital and in-store journeys.
Created visual assets across branding, digital advertising, social media, website campaigns, and promotional materials.
Designed UI elements for promotional microsites and early-stage mobile experiences, supporting usability and visual clarity.
Improved visual hierarchy and call-to-action design across digital campaigns.
Collaborated with marketing teams to deliver consistent campaign visuals across multiple online channels.
More than process
and pixels.
The work is only half of it. The rest is people, places, and the small moments that shaped how I see design.
01 — CommunityDesign meetups, local events, and the people who make a city’s creative scene feel like home.
02 — Hackathons & JamsWeekends building rough ideas from scratch with people who turn into friends — the fastest way I know to learn.
03 — RunningRunning gives my thoughts somewhere to go.
04 — SpeakingSharing notes from the work — product, AI, and building in the open.
05 — TravelSeoul to Vancouver, and the curiosity that keeps me moving between them.
06 — EverydayCoffee, sketchbooks, and long walks — where most of the real thinking actually happens.
07 — PeopleThe friends, collaborators, and mentors behind everything above.
Now
2026 · LiveBuilding
Cakely.
An AI-native celebration platform exploring how digital products can make giving feel more social, meaningful, and personal.
Live Product Preview
Explore the live experience →Craft + Tools
05 / Stack- Product Strategy
- UX Research
- Information Architecture
- Interaction Design
- UI Design
- Design Systems
- Branding
- Visual Design
- Responsive Design
- Prototyping
- AI Product Design
Archive
A collection of earlier work, experiments, and moments from my creative journey.
Explore archive →