Hi, I'm Avigail 👋🏻
I’m a Product & Brand Designer with 9+ years of experience across Korea and Canada, focused on designing digital products that balance user needs, business goals, and brand clarity.
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My work combines product thinking, user-centered design, and visual direction. I’ve contributed to end-to-end UX processes—from research and journey mapping to high-fidelity prototyping and developer handoff—while adapting my role to the needs of the team and project context.
Most recently, I worked on Townty Sports INC., a mobile sports platform that helps amateur athletes find fair matches, book venues and referees, and earn match-based income. I collaborated closely with product managers and engineers to support scalable, research-driven design decisions.
I’m motivated by problems where logic, emotion, and strategy intersect, and I enjoy working with cross-functional teams to build thoughtful, practical products with real-world impact.
Experience
Apr. 2020 - Mar.2025
Townty Sports INC. Vancouver, Canada
Product Designer (full-time)
Contributed to end-to-end product design for a mobile sports platform, supporting the process from early concepts to final UI delivery for both B2C users and internal stakeholders.
Conducted user research and usability testing, and analyzed user behavior to identify pain points and inform iterative design improvements.
Designed wireframes, user journeys, and high-fidelity interfaces in Figma, focusing on clarity, accessibility, and usability.
Supported the development and maintenance of a scalable design system to improve consistency across features and releases.
Collaborated closely with product managers and engineers to align design decisions with business goals and technical constraints.
Participated in design reviews to help maintain product quality and alignment across cross-functional teams.
Dec. 2016 - Oct. 2019
UX & Content Designer (full-time)
Designed and reviewed mobile app experiences for four luxury beauty brands: Amorepacific, Hera, Sulwhasoo, and Primera.
Contributed to visual direction and layout planning, ensuring alignment with brand identity, marketing guidelines, and premium design standards.
Collaborated with in-house PMs, trade marketing, and retail teams to support app-based brand campaigns and digital touchpoints.
Reviewed UX/UI outputs from external development partners to maintain consistency across brand and platform experiences.
Supported brand-led app feature planning and execution, helping improve clarity and consistency across digital and in-store user journeys.
Provided design feedback to translate brand and business requirements into user-facing UX improvements.
Mar. 2015 - Mar. 2016
Junior Graphic and Web Designer (full-time)
Created visual design assets for branding, digital advertising, social media, and website campaigns.
Designed UI elements for promotional microsites and early-stage mobile app interfaces, supporting usability and visual clarity.
Assisted in improving campaign performance by refining visual hierarchy and call-to-action design.
Collaborated with marketing team members on campaign visuals and layout execution across online channels.
Sep. 2011 - Feb. 2013
Junior Visual Designer (Part-time)
Produced visual design assets for print campaigns, including brochures, posters, POP materials, and promotional collateral.
Supported layout execution and visual consistency for university marketing and communication initiatives.
Assisted senior designers and marketing staff with day-to-day design production tasks.
Skills
Responsive Interaction Interface Rapid Sketch Wire-framing Prototyping Typography Grid Layout 2D/3D graphics
- MS Office (Word, PowerPoint, Excel)
- Social Media Marketing (Facebook, Instagram, Youtube, Blog, etc.)
- Bi-lingual (English, Korean)
Educaition
Mar. 2013 - Feb. 2015
Hongik University
Seoul, Korea
Bachelor’s Degree, Digital Media Design
Studied New Media Design at one of Korea’s most design-focused universities, with a specialization in UX/UI and digital experience design.
Mar. 2011 - Feb. 2013
Dongyang Mirae University
Seoul, Korea
Associate degree, Visual Design
Built a strong foundation in visual design, focusing on typography, layout, and visual communication fundamentals.
Lisence & Certification
- Engineer colorist license Seoul, Korea (Aug. 2018)
- Engineer Visual Communication Design license Seoul, Korea (Aug. 2018)
- Craftsman Computer Graphics Operation license Seoul, Korea (Oct. 2016)
- Craftsman Web Design license Seoul, Korea (Sep. 2016)
Awards & Honors
- Special Award Gyeongbuk Tomorrow Promotion Agency UCC 2015
- KIDS-Excellence Award HCI KOREA 2014
- Excellence Award Korea Amway 8th Nutrilite University Student Video Contest 2014
- MTN Broadcasting Company Award (4th Prize) The 9th MTN Korean University Student Advertising Competition 2014
- Korea Chamber of Commerce and Industry Award (2nd Prize) The 8th MTN Korean University Student Advertising Competition 2014
- The Aureum Award The 18th Hangul font design contest 2011
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