Question 1

What kind of problems do you enjoy working on most?

Accepted Answer

I’m most interested in problems that sit at the intersection of user behavior, system complexity, and brand clarity.
I enjoy untangling unclear flows, fragmented experiences, and products that have grown without a clear structure—then turning them into coherent, scalable systems that feel intuitive to use.

Question 2

How do you approach UX and brand together?

Accepted Answer

I don’t see UX and brand as separate disciplines.
For me, brand is how a product feels over time, and UX is how that feeling is built through structure, flow, and consistency.

I design experiences where visual decisions reinforce usability, and usability strengthens brand trust.

Question 3

How do you make design decisions?

Accepted Answer

I make decisions by balancing three things: user needs, business goals, and technical reality.
When trade-offs are unavoidable, I prioritize clarity and long-term scalability over short-term polish.

I believe good design is not about perfect screens, but about making the right compromises visible and intentional.

Question 4

What is your role in cross-functional teams?

Accepted Answer

I often act as a bridge between product, design, and engineering.
I help translate abstract ideas into concrete systems, align teams around shared assumptions, and reduce friction during implementation by making decisions explicit and documented.

Question 5

How do you handle ambiguity or unclear requirements?

Accepted Answer

I’m comfortable working with ambiguity.
When requirements are unclear, I focus on asking better questions, mapping assumptions, and testing direction early through simple artifacts—flows, wireframes, or prototypes—before committing to high-fidelity design.

Question 6

What do you believe makes a product successful?

Accepted Answer

A successful product is one that users can understand without explanation and teams can evolve without redesigning everything.
Sustainability, clarity, and consistency matter more to me than novelty or trends.

Question 7

How do you define good design?

Accepted Answer

Good design feels obvious in hindsight.
It reduces cognitive load, respects user context, and quietly supports real behavior—without calling attention to itself.

Hi! I'm Avigail Kim 👋🏻

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TownCup

Towncup UI Design Rationale
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Townty Logo Concept Design

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