Cosmetics Pre-Experience
Visual content for AMOREPACIFIC’s Cosmetics Pre-Experience events, giving customers early access to selected beauty offers from the brand portfolio.
- Role
- Content Design
- Timeline
- January 2017 — October 2019
- Tools
- Photoshop · Illustrator
The event content was designed to communicate upcoming offers clearly while adapting the visual language of each luxury beauty brand.
Round 13 · Key visualCosmetics Pre-Experience was an event program that allowed customers to experience selected cosmetics offers one week in advance across AMOREPACIFIC’s luxury beauty brands.
- Sulwhasoo
- HERA
- AMOREPACIFIC
- Primera
Over the course of the project, I designed promotional content for a recurring series of events, developing and adapting visual concepts from the first event through the 40th.
1→40
Event drafts designed · 1st to 40thDesigning one event experience across 40 iterations.
Rather than treating each event as an isolated campaign, the work required a repeatable visual approach that could adapt to different offers, products, and brand identities.
- 01One event concept
- 02Recurring event series
- 03Multiple brand expressions
- 04Consistent customer communication
How can a recurring promotional event remain fresh and brand-specific while communicating the same core offer clearly?
Each event needed to communicate timing, benefits, participation details, and featured products while preserving the identity of the participating brand.
Recurring event
Multi-brand content
Clear promotion
Clarity
Make the event benefit and participation information immediately understandable.
Brand Adaptation
Translate the visual character of each beauty brand into the event communication.
Repeatability
Create a flexible visual approach that could be adapted across a long-running series of events.
From the 1st to the 40th event
The project evolved through a continuous series of event drafts, adapting the visual direction to different campaigns, products, and promotional messages.
- 01First event
- 10Early series
- 20Expansion
- 30Refinement
- 40Continuous system
Round 1 · Mar 2018
Round 3 · Apr 2018
Round 11 · Aug 2018
Round 12 · Aug 2018Each event was developed into three content formats, from a first glance in the app to the full event detail and how to take part.
Thumbnail Banner
Compact promotional content designed to introduce the event and attract attention.
Coupon
Promotional content communicating the event benefit and participation details.
Main Banner
Primary event communication combining brand imagery, offer information, and participation guidance.
Thumbnail Banner
Coupon
Main Banner
Main Banner · in appOne Event, Four Brand Expressions
The event framework remained consistent, while the visual expression adapted to each participating brand.
- Brand First
- Each event should immediately feel connected to its beauty brand.
- Offer First
- The promotional benefit should be easy to understand.
- Systematic
- The visual approach should remain adaptable across repeated events.
Content Design
I designed the visual content and promotional assets for the Cosmetics Pre-Experience event series, adapting the communication across multiple AMOREPACIFIC beauty brands and repeated event campaigns.
- 01Content Design
- 02Visual Direction
- 03Campaign Assets
- 04Brand Adaptation
- 05Promotional Communication
Across 40 event iterations, the work balanced consistency with flexibility — creating a repeatable content approach that could adapt to different brands, products, and promotional moments.
The project demonstrates how a visual system can support recurring campaign communication without making every event feel identical.