LOGO DESIGNS | MAY 2017
Beauty Angel Logo1
The app for Amore Pacific to experience luxury brands
The previous Beauty Angel logo was made in a blue line representing the Amore Pacific company,
but it was redesigned due to a lack of image representing cosmetics.
Timeline : May 2017
My Role : LogoDesign
Tools : Photoshop, Illustrator
Color Chip
To help customers familiarize themselves with the changes to the logo, the existing Beauty Angel logo color, a series of blue colors has been used to make less color changes.
It decided to go with pastel-toned blue, reflecting the opinion that the existing primary-color blue line does not match the image of beauty app.
Keywords
Exuberant Young Interactive
Concept
Circle
In order to express Beauty Angel in a continuous pursuit of beauty, there is no beginning and no end to it.
The use of an unrestricted visual element of a circle.
Gradient
Just as two colors change to one gradient color, resulting in a completely different color of new attributes, Beauty Angel, which has four luxury brands, is also borrowed as a visual element to create a new brand image.
Combination
To visually express the attributes of Beauty Angel app, which has collected four luxury brands, I want to create a new symbol by combining various pieces of a circle divided into four pieces.
Process
Design material : A combination of the lowercase letters 'b' and 'a' of the beauty angel.
If the logo letter is thick, the image looks heavy, which reduces the weight.
Logo Design
App Icon Design
