LOGO DESIGNS | MAY 2017
Beauty Angel Logo2
The app for Amore Pacific to experience luxury brands
The previous Beauty Angel logo was made in a blue line representing the Amore Pacific company,
but it was redesigned due to a lack of image representing cosmetics.
Timeline : May 2017
My Role : LogoDesign
Tools : Photoshop, Illustrator
Color Chip
The use of gradation colors is a combination of Amore Pacific's blue and pink colors that can bring out beauty images.
Feedback from the existing application logo reflects the opinion that the blue logo is not recognized as a beauty application
Keywords
Feminine Soft Moderation
Concept
Beauty angel's 'b' + angel' symbol 'wings'
Process
Select Arita Beak typeface,
the typeface of Amorepacific Company,
from Serif font
Choose a serif with a more feminine touch than a rigid image of a sans serif.
Choose the thickest and most powerful bold typeface of the Arita beak family.
Rotate the font 322.22 degrees
to form a diagonal wing
Change the length of the wing to better represent the frame of the b
Smooth rounding of the original hard-finished typeface
A simple representation of wing feathers
Changed to gradient color
Logo design
App Icon Design
