AVIGAIL KIM
Product DesignerAI BuilderVancouver, BC
07

Brand Frequency Event

Amorepacific · 2016 — 2019

Seasonal content and visual design for Frequency Event campaigns across Amorepacific beauty brands.

Role
Content Design
Timeline
May 2019
Tools
Photoshop · Illustrator
Sulwhasoo Perfecting Cushion limited edition event — painted birds and plum blossom
01 · Sulwhasoo
HERA Secret Party event — neon script over a violet party scene
02 · HERA
Amorepacific Vintage Single Extract Essence event — dark amber product visual
03 · AMOREPACIFIC
Primera Love the Earth limited edition event — watercolor globe
04 · Primera
Project
Brand Frequency Event
Client
AMOREPACIFIC
Role
Content Design
Timeline
May 2019
Tools
Photoshop · Illustrator

Visual design work for AMOREPACIFIC’s brand frequency events, created to reward loyal customers and reinforce long-term brand engagement.

Design Approach

One campaign system, adapted to distinct brand identities.

Each event visual was designed around the individual character of the participating beauty brands, while maintaining a cohesive premium experience across digital and in-store touchpoints.

  1. 01One campaign system
  2. 02Four luxury beauty brands
  3. 03A visual expression for each brand
  4. 04One premium experience across touchpoints
01

Sulwhasoo

Frequency Event Visuals

Visuals designed to convey heritage, balance, and premium skincare rituals.

Sulwhasoo Perfecting Cushion limited edition event — painted birds and plum blossom
Sulwhasoo limited collection event — illustrated peach-blossom landscapeSulwhasoo Concentrated Ginseng cream and mask event in goldSulwhasoo Perfecting Cushion event with floral pattern
02

HERA

Frequency Event Visuals

Bold and modern event visuals reflecting HERA’s confident and contemporary brand tone.

HERA Secret Party event — neon script over a violet party scene
HERA Black X All cushion event — black and gold with brand model
HERA Like It collection event — pink illustrated makeup flat lay
HERA Rouge Holic Shine event — magenta lipstick key visual
03

AMOREPACIFIC

Frequency Event Visuals

Refined visual compositions emphasizing product credibility and brand trust.

Amorepacific Vintage Single Extract Essence event — dark amber product visual
Amorepacific January Brand Gift event with green leafAmorepacific Men Essential gift set eventAmorepacific Moisture Bound mist trial event
04

Primera

Frequency Event Visuals

Clean and natural visuals aligned with Primera’s eco-conscious brand philosophy.

Primera Love the Earth limited edition event — watercolor globe
Primera Soothing Sensitive trial event in cool blue
Primera Super Seed serum and cream event in botanical green
Primera Wild Seed Firming event in warm amber

Across four distinct beauty brands, the work balanced consistency with brand-specific expression — creating a unified Frequency Event experience without flattening each brand’s identity.

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